Loss In Rankings
Google penalty removal is about understanding and responding to algorithmic or manual Google penalties applied to your website.
If your site has experienced a sudden and substantial drop in ranking positions for relevant keywords, it is likely that you are experiencing the effects of a Google penalty.
One thing that is constant in digital marketing is change. Many previously accepted and widely adopted search marketing techniques are now ineffective and, in some cases, even potentially damaging to your rankings.
For example, Google once utilised a link-based algorithm, which rewarded websites which had mastered their link building strategies with top-ranking positions for key search terms. Over time, Google has refined its approach, implementing a series of new algorithms which assess a variety of different metrics including relevancy, user engagement, technical capabilities and the presence of high quality and valuable content.
What is a Google Penalty?
Google’s major focus for the organic search results is on delivering relevant, high-quality results to users. If it determines that one or more aspects of your website do not comply with its guidelines for quality, you will be given either an automatic (algorithmic) or a manual penalty. Many businesses have been affected, with some previously leading figures within a variety of markets vanishing completely from the search results pages they once dominated.
Algorithms, quality guidelines and penalties might sound intimidating or overwhelming. However, there is some good news. Google penalty removal is absolutely possible, and I am here to help you to correct any issues Google has identified with your website.
Google Penalty Removal
Although it is not always an easy process, I have extensive experience in assisting businesses just like yours to recover from even the most severe Google penalties. I start by working closely with you, using a variety of proven techniques to precisely identify the issue. I then create a bespoke strategy to recover your position and help you to maintain and increase your presence in the organic search results.
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