SEO or PPC

SEO or PPC

Based on my research, I figured out that choosing between SEO and PPC is one of the biggest dilemmas for many business owners. Below is the text version of the infographic that has been created with various facts. 

You can view or download the image form of the below here.  And feel free to share it! And ping me a message if you have any questions.

SEO

VS

PPC

But which one should you choose
for your business?
These are the two of the main ways to promote your business,
& gain leads and customers. Let’s take a look at what the two,
how they compare and what might be the best route for you to take.

1
Cost of SEO is indirect. You cannot pay to get to the first page but you may have to pay for SEO services if you cannot do SEO yourself.

42% of marketers report that the efftectiveness of SEO is rising ‘significantly’ while over 80% report that it continues to be more effective than ever.
2

3
Organic traffic is continuous as long as you are ranking on page 1.

SEO produces 15x more clicks than PPC.
4

5
It is a long-term approach with sustained and consistent results.

You can improve brand credibility with SEO.
6

7
It offers a cost effective marketing option.

You can get an edge over the competition and it is harder for them to displace you.
8

1
Pay when people click on your ad. Use the Google keyword tool to calculate how much you can pay.

Google Ads offer a return of £2.40 for every £1.20 spent according to marketers.
2

3
PPC produces quick results, often almost instantly

You receive highly targeted traffic due to consumer segmenting.
4

5
Buyer orientated campaigns can increase conversions.

PPC is easy to scale up. More clicks mean that you pay more.
6

7
Brand awareness can increase by 80%.

Brand awareness can increase by 80%.
8

Goals

S
E
O
Traffic/Sales
Traffic
P
P
C

Cost

S
E
O
Monthly cost of £1000 +
Ongoing monthly advertising costs. £10 to 10k +
P
P
C

Time

S
E
O
Many months
Almost immediate
P
P
C

Results

S
E
O
Sustainable with the right strategy
Sustainable with an ongoing budget
P
P
C

Strategy

S
E
O
Not easy to replicate
Easy to replicate
P
P
C

Customer

S
E
O
Organic results are trusted more. So much easily converted to a lead or sale.
Customers are wise that the site paid to be at the top of the searches.
P
P
C

ROI

S
E
O
Monthly recurring traffic, new customers, great content & an authoritative website
Repeat customers from initial sales
P
P
C

Which is better?

By combining the two approaches, you can get the best of both. There’s no need to consider them as separate.

Though SEO will always give you better long term results, with a much greater ROI.

While SEO is not cheap, it will generally be more cost-effective than all other marketing tactics.

  • Use data from PPC conversions to improve your SEO strategy.
  • Use PPC ads to remarket to website visitors.
  • Boost traffic by using both approaches.
  • Boost brand credibility by using both approaches.
  • Combine the two for an effective traffic driving strategy that is scalable with your budget.