second tier link building

Second Tier Link Building – A Lesser Known SEO Strategy to Try

One of the most well-discussed strategies to improve the SEO (search engine optimisation) of your website is link building.  There’s nothing new about it – we all know what to do.  We want to increase those links to our content while linking it to useful, high-quality content on other websites and improve our link profile. […]

google algorithm

The Ultimate Guide to Using Search Console to Fix Your Website

Making sure your website is optimised for conversions is one of the best ways to spend money on it.  This ensures that you have a website that runs smoothly and can convert traffic into leads and customers and is crucial to business success.  But it isn’t the easiest thing to do – conversions don’t just […]

Top SERPs Predictions 2018

What are the Top SERPs Predictions for 2018?

There’s one thing for certain about Google and their much-desired search engine result pages – they are constantly changing.  Google updates the algorithm many times each year – in fact, one study from MOZ said there were as many as 500 changes every year.  This means that every time someone does a search, one or […]


Ranking Zero – How to Get Your Post in Google’s Featured Snippets

Getting traffic from Google means one thing – trying to keep up with what Google is doing. In some ways, this is impossible as they make hundreds of little changes every year. Added to that, you are watching your competitors and trying to out-do their efforts. One area to focus on to help push you […]

Internal linking

How to Make the Most of Internal Linking

SEO is made up of any number of different elements from basics such as keywords through to advanced tactics such as framework auditing that only the most advanced SEO experts ever truly understand.  But there is one area that is often neglected and is accessible to almost anyone who has a website – the art […]

grey hat

What Risky SEO Tactics Are Worth Considering?

For most people, there is enough to deal with coping with the top or ‘white hat’ SEO practices without ever considering the other options. And while no-one is suggesting that you take on the bad or ‘black hat’ techniques, there are a series of techniques that fall into the middle ground and are deemed risky […]


SEO in 2016: 4 Strategies That Will Work

Tick tock. The clock is ticking and the magical Christmas night and upcoming New Year is approaching faster than you think. The SEO world doesn’t stand still either. In 2015 Google has given the industry a few good shakes, and 2016 promises some new changes to enter the marketing landscape. If you want to dominate […]