What is Digital Marketing

What is Digital Marketing? The Basics

Digital marketing is a general term that covers all kinds of adverting through digital channels.  This ranges from search engines and websites to social media, apps and even email. It is a very diverse area of marketing with some areas that overlap.  But let’s get a basic introduction to the field. Paid search Paid search […]

SEO Checklist

A Very Simple SEO Checklist

There’s no shortage of quick start SEO guides out there, but how many of them actually make sense? In the spirit of making things as simple as possible, we’ve put together this plain English guide to 9 different SEO factors you need to consider. I will explain WHAT you need to do, followed by WHY […]

Link Outreach

Link Outreach Explained

Since search engines first began, links have been used as a measure of popularity. When trying to navigate the vast landscape of the internet, links are used as a way of navigating between the sites. Search engines gain a better understanding of websites by looking at them in relation to the sites that link to […]

second tier link building

Second Tier Link Building – A Lesser Known SEO Strategy to Try

One of the most well-discussed strategies to improve the SEO (search engine optimisation) of your website is link building.  There’s nothing new about it – we all know what to do.  We want to increase those links to our content while linking it to useful, high-quality content on other websites and improve our link profile. […]

google algorithm

The Ultimate Guide to Using Search Console to Fix Your Website

Making sure your website is optimised for conversions is one of the best ways to spend money on it.  This ensures that you have a website that runs smoothly and can convert traffic into leads and customers and is crucial to business success.  But it isn’t the easiest thing to do – conversions don’t just […]

Top SERPs Predictions 2018

What are the Top SERPs Predictions for 2018?

There’s one thing for certain about Google and their much-desired search engine result pages – they are constantly changing.  Google updates the algorithm many times each year – in fact, one study from MOZ said there were as many as 500 changes every year.  This means that every time someone does a search, one or […]