One of the most well-discussed strategies to improve the SEO (search engine optimisation) of your website is link building. There’s nothing new about it – we all know what to do. We want to increase those links to our content while linking it to useful, high-quality content on other websites and improve our link profile. […]
Making sure your website is optimised for conversions is one of the best ways to spend money on it. This ensures that you have a website that runs smoothly and can convert traffic into leads and customers and is crucial to business success. But it isn’t the easiest thing to do – conversions don’t just […]
There’s one thing for certain about Google and their much-desired search engine result pages – they are constantly changing. Google updates the algorithm many times each year – in fact, one study from MOZ said there were as many as 500 changes every year. This means that every time someone does a search, one or […]
Getting traffic from Google means one thing – trying to keep up with what Google is doing. In some ways, this is impossible as they make hundreds of little changes every year. Added to that, you are watching your competitors and trying to out-do their efforts. One area to focus on to help push you […]
SEO is made up of any number of different elements from basics such as keywords through to advanced tactics such as framework auditing that only the most advanced SEO experts ever truly understand. But there is one area that is often neglected and is accessible to almost anyone who has a website – the art […]
For most people, there is enough to deal with coping with the top or ‘white hat’ SEO practices without ever considering the other options. And while no-one is suggesting that you take on the bad or ‘black hat’ techniques, there are a series of techniques that fall into the middle ground and are deemed risky […]
Tick tock. The clock is ticking and the magical Christmas night and upcoming New Year is approaching faster than you think. The SEO world doesn’t stand still either. In 2015 Google has given the industry a few good shakes, and 2016 promises some new changes to enter the marketing landscape. If you want to dominate […]
Do you need someone to tell you in short exactly what SEO is? Do you want to know in basic terms how to do SEO? I’ve put together a simple guide explaining what SEO is, how it works and how you can learn to do it. Many businesses vision SEO to be some mythical creature […]
Whether you want to hear it or not… content is still king. You should now be very familiar with this concept as it is a phrase many marketers have been using for the last couple of years. Even though it isn’t a new concept however, many marketers and online businesses are still struggling to master […]