Onsite SEO

What is Onsite SEO?

When we talk about SEO, there are two different types of tasks: onsite SEO and offsite SEO. In this article, we will look at the former. Onsite SEO is a number of different tasks which can be done to a website in order to make it more discoverable to Google. The end goal is to […]

RANKING ZERO

Ranking Zero – How to Get Your Post in Google’s Featured Snippets

Getting traffic from Google means one thing – trying to keep up with what Google is doing. In some ways, this is impossible as they make hundreds of little changes every year. Added to that, you are watching your competitors and trying to out-do their efforts. One area to focus on to help push you […]

Internal linking

How to Make the Most of Internal Linking

SEO is made up of any number of different elements from basics such as keywords through to advanced tactics such as framework auditing that only the most advanced SEO experts ever truly understand.  But there is one area that is often neglected and is accessible to almost anyone who has a website – the art […]

grey hat

What Risky SEO Tactics Are Worth Considering?

For most people, there is enough to deal with coping with the top or ‘white hat’ SEO practices without ever considering the other options. And while no-one is suggesting that you take on the bad or ‘black hat’ techniques, there are a series of techniques that fall into the middle ground and are deemed risky […]

SEO expert

What is an SEO expert?

SEO is a frequently mis-sold part of digital marketing. With so many people out there claiming to be experts (like me!), it has made the work of actual SEO experts that much more difficult (for me!). In this article, we will look at some of the qualities of an SEO expert and identify some of […]

SEO

SEO in 2016: 4 Strategies That Will Work

Tick tock. The clock is ticking and the magical Christmas night and upcoming New Year is approaching faster than you think. The SEO world doesn’t stand still either. In 2015 Google has given the industry a few good shakes, and 2016 promises some new changes to enter the marketing landscape. If you want to dominate […]