second tier link building

Second Tier Link Building – A Lesser Known SEO Strategy to Try

One of the most well-discussed strategies to improve the SEO (search engine optimisation) of your website is link building.  There’s nothing new about it – we all know what to do.  We want to increase those links to our content while linking it to useful, high-quality content on other websites and improve our link profile. […]

google algorithm

The Ultimate Guide to Using Search Console to Fix Your Website

Making sure your website is optimised for conversions is one of the best ways to spend money on it.  This ensures that you have a website that runs smoothly and can convert traffic into leads and customers and is crucial to business success.  But it isn’t the easiest thing to do – conversions don’t just […]

Top SERPs Predictions 2018

What are the Top SERPs Predictions for 2018?

There’s one thing for certain about Google and their much-desired search engine result pages – they are constantly changing.  Google updates the algorithm many times each year – in fact, one study from MOZ said there were as many as 500 changes every year.  This means that every time someone does a search, one or […]

Onsite SEO

What is Onsite SEO?

When we talk about SEO, there are two different types of tasks: onsite SEO and offsite SEO. In this article, we will look at the former. Onsite SEO is a number of different tasks which can be done to a website in order to make it more discoverable to Google. The end goal is to […]

RANKING ZERO

Ranking Zero – How to Get Your Post in Google’s Featured Snippets

Getting traffic from Google means one thing – trying to keep up with what Google is doing. In some ways, this is impossible as they make hundreds of little changes every year. Added to that, you are watching your competitors and trying to out-do their efforts. One area to focus on to help push you […]

Internal linking

How to Make the Most of Internal Linking

SEO is made up of any number of different elements from basics such as keywords through to advanced tactics such as framework auditing that only the most advanced SEO experts ever truly understand.  But there is one area that is often neglected and is accessible to almost anyone who has a website – the art […]